OUR MISSION Reinvent and reinterpret objects according to current cultural and technological changes, so that they acquire a real meaning for current and future times.
Things are destined to change
anyway all the time.
We use our creative intuition powered by the study of environmental, social and technological changes to ideate with responsibility and to innovate by responding to people’s needs and desires, without forgetting emotions.
Purposeful
A commitment to supporting the creation of useful, functional, significant products, as opposed
to temporary trends.
Responsible
An understanding that a good, accountable product can encourage good behavior in customers and make the difference for the time it has been designed for.
Also, an awareness that a calculated amount of well done pieces made with selected materials and low impact production processes can make the difference in today’s world.
Emotional
An awareness that beauty sparks emotion and enhances the value of function, therefore a dedication to never giving up the visual pleasure of objects that honor the brand we work with. We aim to put out there products that feature both beauty and brains.
Radical
A choice to always look out for innovation, improvement, to put in motion an impactful and beneficial change.
INCLUSIVE
A willingness to seek effective solutions capable of satisfying the needs of the greatest number of people in the most varied conditions.