PocketCube was born from a challenge set by Tre Italia: to rethink home connectivity by overcoming the traditional divide between fixed broadband and mobile networks. Developed by 21AM in collaboration with Huawei, the project resulted in a solution that combines the performance of a home router with the flexibility of a portable device.
The system consists of two complementary elements: a fixed base designed to optimise Wi-Fi coverage within the home, and a portable 4G module that attaches magnetically to the base and can be taken anywhere. This architecture creates a seamless connection between home and mobile use, enabling a simple and consistent user experience across different contexts.
The project required the careful integration of industrial design, engineering, and user experience. By separating the portable unit from the fixed base, the product was able to optimise antenna performance and thermal management, translating complex technical requirements into an intuitive and effortless interaction.
PocketCube illustrates how innovation can emerge from the combination of strategic vision, technological expertise, and human-centred design. The product became one of the most successful devices within the WebCube family, demonstrating how a clear insight, developed through rigorous design and engineering, can evolve into a commercially successful product with international reach.