When 21AM first arrived on the island of Capri, at the invitation of the Regional Directorate of Museums of Campania, a true museum institution had yet to be established. The project, later developed through two distinct phases, was as delicate as it was ambitious: to observe a valuable yet neglected archaeological and museum heritage, to understand the character of an island defined by overwhelming beauty and a powerful natural environment, and to establish a contemporary, respectful, and timeless language as the foundation for the future development of Capri's Museums and Archaeological Parks. From this emerged the design and implementation of physical exhibitions, digital tools, and communication materials built around a new identity.
Part of the broader Genius Loci project, coordinated by Icecubes for the Italian Ministry of Culture, 21AM's work was guided by principles of sustainability and cultural accessibility. From the outset, we understood that any intervention on Capri had to be minimal, effective, enduring, and meaningful. For this reason, we began by listening: surveying and recovering existing elements, studying light and architecture, and reviewing texts and interviews with both the future museum staff and prominent members of the local community, as part of a participatory process aimed at defining the institution's cultural identity.
The result was a broad yet focused set of interventions: a visual identity that is both contemporary and timeless; signage and information panels across five different sites, modest in their physical presence yet capable of providing access to rich, multilingual, and accessible digital content; navigable digital twins, augmented reality experiences, and tactile maps.
Meanwhile, the sites themselves have undergone significant restoration and expansion works that will continue in the years ahead. Everything we designed, produced, and installed is already prepared to accompany this evolution, adapting to new content while maintaining continuity and coherence in both its physical presence and visual language.