As mobile internet connectivity became increasingly widespread and high-speed 3G networks evolved, Tre Italia saw an opportunity to redefine its WebCube offering, creating a device that was more compact, efficient, and accessible. To achieve this goal, the company partnered with 21AM to develop a new generation product capable of expressing the brand's core values of technology and performance more effectively.
The project was driven by an in-depth analysis of business objectives, production constraints, and user expectations. The challenge was not only to improve performance, but also to significantly reduce the device's size and manufacturing cost while maintaining high quality standards and a strong product identity.
To accomplish this, 21AM established a highly integrated development process involving the technology manufacturing partner from the earliest stages of the project. Electronic, mechanical, and formal design solutions were developed in parallel, enabling continuous cross-optimization and refinement throughout the entire product development cycle.
Through careful work on geometries, component layout, and technology integration, the new WebCube achieved higher levels of compactness, perceived quality, and manufacturing efficiency. At the same time, the reduction in production costs lowered the barrier to service adoption, making high-speed mobile connectivity more competitive and accessible to a broader audience.
WebCube 21.6 exemplifies 21AM's approach to innovation design: combining product strategy, multidisciplinary development, and industrial optimization to create value for both brands and end users.