When joining loyalty programmes, customers are often required to complete lengthy and cumbersome registration procedures. Alcon challenged us to rethink this experience through a dedicated service device capable of simplifying and accelerating the entire process. We developed Alcon Fidelity POS as a pilot project, designing a bespoke solution tailored to the client's operational needs and produced in a limited run of 250 units.
Protected by an international patent, Alcon Fidelity POS enables customers to register for a loyalty programme and immediately access its benefits within seconds. The device scans the barcode of the customer's identification document and purchased products, then generates a personalized receipt. A dual-screen system, one facing the optician and the other the customer, delivers the relevant information to each user, ensuring a smooth and efficient interaction.
We conceived the product as a digitally intelligent tool integrating a touchscreen interface, network connectivity and barcode-reading technology, while preserving the value of a physical touchpoint through customised receipts featuring dedicated offers and promotions. From concept development to engineering, production management and deployment, we oversaw every phase of the project, coordinating the creation and delivery of all 250 units across Alcon's network of opticians.