bPhone was created to help families introduce technology to children in a safer and more conscious way. Designed for use from the age of three, it combines child-friendly ergonomics, advanced safety features, and one of the lowest SAR values available on the market.
21AM led the entire project lifecycle, from opportunity definition and product concept to industrial design, engineering development, manufacturing, market launch, sales management, and customer support. Every aspect of the product experience was carefully designed around the real needs of children and parents.
A key part of the project was the development of a privacy-first User Experience. Rather than relying on apps and cloud-based services, the entire interaction model was built around the intelligent use of SMS communication, protecting the privacy of both parents and children while ensuring reliability, simplicity, and complete control. The text-free interface enables instant communication with trusted contacts, while GPS and LBS location services provide reassurance when needed.
More than a product, bPhone became a successful business venture. Distributed through major retail chains and the country's leading telecom operator, it demonstrated strong market demand for child-first connected devices, transforming an innovative idea into a commercially successful product and brand.