The collaboration between ITM and 21AM began as much more than a digital project. It was a research-driven journey aimed at understanding operational processes, customer needs, and the untapped value hidden within field-generated data. From this investigation emerged the opportunity to transform a technical requirement into a service-based value proposition.
As a leading manufacturer of undercarriage components for tracked machinery, ITM needed a digital solution capable of recording field inspections, collecting wear data, and comparing it against historical performance information to estimate the remaining life of critical components. The goal was to enable customers to plan maintenance activities based on real-world data, minimizing downtime and maximizing equipment productivity.
To achieve this, 21AM designed the platform's entire information architecture, defining data models, relationships between machines and components, monitoring parameters, and operational workflows. This service design effort transformed technical information into a structured system capable of generating actionable insights and supporting operational decision-making.
As development progressed, a far greater opportunity emerged: evolving the platform from an inspection tool into a predictive maintenance service. By leveraging the growing body of collected data, TrackAdvice was designed to anticipate replacement needs, align procurement timelines, support maintenance planning, and optimize order management.
The result is a digital platform composed of mobile applications for field data collection and web interfaces for inspection management, fleet monitoring, and operational control. The platform enabled ITM to strengthen customer relationships, create new value-added services, and gather strategic information useful for production planning, inventory optimization, and future product development.
TrackAdvice exemplifies 21AM's approach to service design: starting from process analysis and transforming data into a practical tool for operational efficiency, planning, and competitive advantage.